Download e-book for iPad: A Socio-Economic Analysis of Attendance Behaviour in by Maren Mueller

By Maren Mueller

Doctoral Thesis / Dissertation from the 12 months 2012 within the topic game - activity Economics, game administration, grade: cum laude, activity Academy Cologne (Institut für Sportökonomie und Sportmanagement), language: English, summary: The examine examines the query why a few individuals utilitze their health membership club merely little. This behaviour appears to be like strange less than microeconomic idea assuming humans to maximise gains. An anticipated 30% of health membership participants in Germany make the most of their club infrequently yet nonetheless don't intend to cancel regardless of ongoing per month charges. as a way to resolution the query of the thesis, application services are hired embedding not just conventional fiscal components similar to time and money but in addition variables from social sciences, fairly from motivation thought and recreation technology. extra, fresh findings from flat fee results are elaborated even if to have an effect on non-attendance behaviour.

The paintings provides to a tender box in economics, particularly to behavioural economics. financial experiences up to now predominantly tested on intake behaviour and the amount thereof yet now not on attainable application of non-consumption behaviour.

The exam isn't just attention-grabbing from a theoretical point of view, it additionally supplies sensible implications and suggestions to health membership managers and health membership shoppers. Having perception into determinants of non-consumption behaviour can help health membership managers to spot consumers who attend now and again yet pay commonplace charges. during this, health membership managers can enforce winning acquisition and dating administration suggestions. nonetheless, health membership shoppers can derive conclusions from the examine on the way to realize their behaviour and to almost certainly behave extra cost-efficiently within the future.

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